Case study
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{CASE_STUDY}
Shopify Online Store 2.0 migration
Edit your store yourself. No developer needed.
On a vintage theme, most of your store is locked in code. I move you to Online Store 2.0, so you can build and change any page with sections and blocks, without losing your content, SEO or sales.
Theme Switch from $1,650Final quote after the free audit.
- Built on a copy. Your live store keeps selling.
- URLs, SEO and redirects checked
- Apps reconnected and tested
The problem
A vintage theme turns every change into a dev ticket
If your theme dates from before Online Store 2.0 launched in 2021, it's probably a vintage theme. You feel it day to day.
You depend on a developer
Outside the home page, layouts are hard-coded. A new banner on a product page or a section on a collection means editing code.
Apps write into your theme
On vintage themes, apps inject code straight into your theme files. It's fragile, it slows the store down, and it stays behind when you uninstall.
One template for everything
Every product page looks the same. A launch page or a different layout for one collection means custom development.
New features pass you by
Shopify builds its new theme features for Online Store 2.0. A vintage theme gets little or none of them.
Online Store 2.0
What you get after the move
Sections on every page
Add, remove and reorder sections on product, collection and content pages, right in the theme editor.
App blocks
Apps plug in as blocks you place and remove in the editor. No code injected into your theme, nothing left behind.
Multiple templates
A dedicated layout for a hero product, a collection or a campaign page, assigned in two clicks.
Metafields in the editor
Size guides, ingredients, specs: show them from your product data instead of hard-coding them.
A modern base
Current Online Store 2.0 themes are built with performance in mind and keep getting updates.
What I do
What's included
The migration
- An inventory of your store: templates, sections, custom code, apps and settings
- Your new Online Store 2.0 theme set up, from the Theme Store or one you already own
- Content rebuilt: home page, product and collection templates, pages, menus and footer
- Your customisations rebuilt as sections and blocks you can edit
The safety checks
- Apps reconnected as app blocks or embeds, and old app code removed
- SEO kept: URLs, meta titles, structured data, image alt text, and 301 redirects if any URL changes
- Full test on mobile and desktop before launch: cart, forms, tracking
- A before/after report: what moved, what was rebuilt, speed scores
Nothing lost
How I migrate without losing anything
Your content
Products, collections, customers and orders live in Shopify, not in your theme, so they don't move. What does live in the theme (home page content, banners, custom sections) I list and rebuild one by one.
Your SEO
Shopify URLs don't depend on the theme, so they stay the same. I check meta titles, descriptions, structured data and headings on key pages, and add 301 redirects if any URL changes.
Your sales
The new theme is built and tested unpublished, next to your live one. Launch is a single publish at a quiet time, and your old theme stays in your library as a fallback.
Your apps and tracking
Pixels, reviews, subscriptions, upsells: each app is reconnected and tested before launch.
How it works
Four steps, no surprises
Free mini-audit
Send your store URL. I look at your theme, apps and customisations, and tell you whether a Theme Switch or a Custom Rebuild fits.
Quote
A fixed price, a clear scope and a launch date, before any work starts.
Work
I build on an unpublished theme. Your live store doesn't change until launch day.
Before/after report
After launch: what moved, what was rebuilt, speed scores before and after, and the list of checks done.
Proof
Before and after
Results from the migration of {CASE_STUDY_STORE}.
Mobile PageSpeed score
- Before
- {METRIC_SCORE_BEFORE}
- After
- {METRIC_SCORE_AFTER}
Pages editable without code
- Before
- {METRIC_EDITABLE_BEFORE}
- After
- {METRIC_EDITABLE_AFTER}
Apps injecting theme code
- Before
- {METRIC_APP_CODE_BEFORE}
- After
- {METRIC_APP_CODE_AFTER}
Organic traffic, 30 days after
- Before
- {METRIC_TRAFFIC_BEFORE}
- After
- {METRIC_TRAFFIC_AFTER}
Shopify stores I've built
Live stores and an open-source theme you can check for yourself.
Pricing
Simple pricing
Every store is different, so these are starting prices. Your final quote comes after the free audit.
Most stores start here
Theme Switch to OS 2.0
Move to a modern Online Store 2.0 theme.
From $1,650
- Move to an Online Store 2.0 theme
- Content rebuilt
- SEO and redirects kept
- Apps reconnected
Quoted after the audit
Custom OS 2.0 Rebuild
For custom vintage themes you want to keep.
From $3,900
- Your custom vintage theme rebuilt as Online Store 2.0
- Same design, now editable with sections and blocks
- Everything in Theme Switch
Final quote after the free audit. If you pick a paid theme from the Theme Store, its licence is paid directly to Shopify.
FAQ
Questions merchants ask
Will my store be offline during the migration?
No. I build the new theme without publishing it. Your current store runs as usual until launch, which is one click on “Publish”.
Will I lose my Google rankings?
Your product, collection and page URLs stay the same, and I check titles, descriptions and structured data before launch. No migration can promise rankings never move, but keeping URLs, content and metadata intact removes the usual causes of a drop.
What happens to my apps?
Most current apps support Online Store 2.0 through app blocks. I reconnect and test each one. If an app doesn't, I tell you in the audit and suggest an alternative.
How long does it take?
Usually 2 to 3 weeks for a Theme Switch and 4 to 8 weeks for a Custom Rebuild. Your quote sets a launch date.
What happens to my current theme?
It stays in your theme library, untouched. If anything goes wrong after launch, republishing it takes a minute.
Who helps me after launch?
I fix anything related to the migration for {POST_LAUNCH_SUPPORT} after launch. After that, Store Care covers your small changes every month.
Free mini-audit
Find out what your migration involves
Send your store URL. I'll reply with what's in your theme, which option fits, and what it takes. Free, no obligation.
Prefer to talk first? Book a call
Optional · after your project
Store Care
Optional. Once you're on Online Store 2.0, a monthly plan keeps your store fast and monitored, with small changes done for you.
Monthly
Essential
From $210/month
- Uptime and speed monitoring
- Monthly speed report
- {HOURS_ESSENTIAL} hours of small changes per month
Monthly
Growth
From $430/month
- Everything in Essential
- {HOURS_GROWTH} hours of changes per month
- Seasonal updates: sales, holidays, new collections
Monthly plans, shown as starting prices. Final quote after the free audit.